With the Big Bang’s new found popularity amongst the horologically savvy Hublot has unveiled its “One Million Dollar Big Bang” at this year’s Baselword. The One Million Dollar Big Bang watch is completely covered, case, dial and buckle, with more than 493 Top Wesselton “baguette” diamonds. It is the first ever watch or let me be precise, flying tourbillion, realized in “serti mysterieux” or “mysterious setting.” Serti mysterieux is a technique pioneered by Van Cleef & Arpels to hide the stone settings under the stone. Thus you can only see the diamonds or the stones, not the structure which is holding them.
Hublot has spent more than 2,000 hours making the One Million Dollar Big Bang; from design through to research and development, machine programming, choice of (micro-) precision tools, the cutting of the diamonds, the visual examination of each part, setting, casing and fine-tuning.
This just leaves one question, “Is the One Million Dollar Big Bang considered a Timepiece or Jewelry?”