Here is the concept: Yanick Dery Studio is going to publish a book of professional art photography of the donors (or the donors’ choice of subjects – I guess) who purchase a spot in the book. 75% of the revenue goes to the charity of the donor’s choice. The book is planning raise 55.5 Million Euros if all pages are sold out, i.e. ~41.6 Million Euros goes to charities (the rest covers everything else).
Here are some links to check out for more info:
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